1970 / 1972
After the resounding failure of the Islero, the Jarama had to be developed quickly in order to turn the company’s accounts around. Unfortunately, this will be yet another step towards the financial difficulties that will become an integral part of the young Italian manufacturer’s life… Marcello Gandini, Bertone’s brilliant stylist, was far from signing his finest work here, and the lines were hardly unanimous. Things took a turn for the worse when it emerged that Marazzi had not met the quality standards required for the body panels. The Jarama is one of the heaviest Lamborghinis after the Espada and the colossal LM002. Launched in 1970 at the Geneva Motor Show, the Jarama’s offbeat styling divided opinion sharply… With its mixed style, disastrous ergonomics and mediocre build quality, the Jarama weighed heavily on the brand’s image. Wrongly compared to the two successes, the Espada and the Miura, the Jarama failed to convince the press and did not find its audience.