The replacement for the Ferrari F355 was unveiled at the 1999 Geneva Motor Show and went on sale immediately afterwards. The name 360 Modena was chosen in reference to the engine’s cubic capacity and Enzo Ferrari’s birthplace. It also marks the alternation with the F name for the saloon cars, as shown by the succession of F355, 360 Modena, F430 and 458 Italia. The design is by coachbuilder Pininfarina. Several elements were taken from the F50, starting with the abandonment of the retractable lights. A huge amount of work went into the aerodynamics, with the 360 spending 5,400 hours in the wind tunnel. It also inherited Formula 1 technology, receiving a real air extractor. The appearance of two side grilles in place of the front grille was a highly controversial feature.